The Barking Lot:
An Animal Health Blog
Dig through our blogs for industry news and insights.
What International Brands Need to Know About Entering the U.S. Market
The right partner can help you navigate barriers and connect your brand with key opinion leaders.
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Is Your Master Distributor a Master (and Modern) Marketer?
Here are five keys to modern marketing for manufacturers in animal health care.
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Key Learnings From COVID-19’s Effects on the Animal Health Industry
The industry has reacted to the global crisis by innovating and growing.
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Quiz: Is My Child Ready for a Pet?
Take our quiz to learn if your child is ready for the responsibility of pet ownership.
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A Distributor’s Guide to the Best Veterinary Post-Surgical Products
Give veterinarians what they want and pets what they need with these three products.
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Responsible Adoption: 5 Things to Consider Before Getting a Pet
Does a new pet fit your lifestyle — and your future?
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3 Advancements Improving Post-Surgical Care for Pets
Products your practice needs for optimal post-op care.
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Vets Care About Buying the Right Antibacterial Sutures. Distributors Should, Too.
Preventing adverse post-op effects begins on the operating table.
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The Story Behind Combat Comb and How It’s Battling Ticks and Fleas
This invention has revolutionized the application of flea and tick medication.
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3 Holiday Cat-Treat Recipes
If your cats are getting their paws on your party platters, why not prepare them their own?
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How to Forecast Animal Health Industry Trends
The animal health industry changes fast. But you’re faster.
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What Opportunities Could the Consolidation Trend in the Animal Health Industry Present?
As animal health industry giants merge and consolidate resources, smaller and newer players on the market could find an opening to innovate.
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5 Ways to Protect Dog Paws in Winter Weather
Just because our pets can’t ski doesn’t mean they can’t après-ski. Here are five winter fashion must-haves to protect your pets’ paws.
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5 Brand Monitoring Tools Animal Health Manufacturers Should Start Using
Do you know what people are saying about your brand? Because you definitely should.
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4 Keys to Finding Your Brand’s Voice
You have seven seconds to make your first impression. No pressure.
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What Corporate Social Responsibility Means for Animal Health Manufacturers
You help animals. But do your customers see your brand as socially responsible?
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The Best Animal Health Ads of 2019
Warning: These five animal health ads might make you feel feelings — and inspire you to do something new in 2020.
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Quiz: Which Dog Breed Are You?
If you dream of living your best life as a dog, here are some clues as to how to do it.
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3 New Technologies in Veterinary Medicine
Three new technological innovations to help your veterinary practice stand out.
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4 Ways a Master Distributor Makes Your Job Easier
Shorter lead times and custom-sized orders are just the beginning.
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How to Plan Your Digital Marketing Budget
You don’t need to find a bigger digital marketing budget. Just scoop up some budget you already have — and start using it better.
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How to Rank in Animal Health Searches
To grow your brand and expand your reach, you need to start showing up for your customers — when they type in searches online.
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The Benefits of Adopting Pets from a Shelter
Every year, 6.5 million animals enter shelters. Here’s what you need to know about adopting one of them.
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7 Thanksgiving Pet Treat Recipes
We’re all thankful for our pets. Here’s how to include them safely in the Thanksgiving festivities.
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How to Calm a Dog During a Thunderstorm
If you’re feeling sleepless in Seattle, you need a system for getting through midnight thunderstorms — by curing your dog’s thunder phobia.
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Common Household Hazards to Pets
If it isn’t kibble or prescribed by a vet, your pet probably shouldn’t be eating it.
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How Pill Pockets for Pets Can Help Owners
Gone are the days of your patients licking all the peanut butter off the spoon and spitting out the pill. Greenies Pill Pockets make pet pills disappear in the blink of an eye.
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Our Favorite E-Collars for Dogs
The dreaded cone of shame might not be quite so dreaded, or quite so shameful — or even as cone-y — thanks to the latest offerings from KRUUSE, the original creator of the e-collar.
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What to Know About Fad Pet Diets
Navigating animal health can be tough, especially when there’s a new fad pet diet every few weeks.
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What the Organic Pet Products Trend Means for Manufacturers
Pet owners are willing to pay a premium for organic pet products. What does this mean for you?
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Conducting a Brand Audit: A Guide to Managing Your Brand Reputation
Here’s a step-by-step guide to completing a comprehensive brand audit.
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Pet Emergency Kit and Disaster Preparedness Tips
Get the tools and knowledge to care for your pets when they need help most.
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Where to Get Your Animal Health Industry News
Follow our favorite publications to stay up to date on animal health industry news.
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What Pet Owners Want From Your Products
Because you care about their pets as much as they do. (Almost.)
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How to Protect Your Pet from Tick- and Flea-Borne Diseases
Fleas are harmful to your pets. The diseases they carry are even worse. Way worse than vampires.
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Your Weekly Flea-Prevention Checklist
Keep your home flea-free this spring. Revamp your weekly deep-clean routine.
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How to Spot Fleas Hiding in Your Home
Spring is here — and so are fleas. Learn how to spot fleas and protect your pets.
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5 Reasons Your Dog is Vomiting Right Now
Sometimes a bout of puppy sickness can just come on suddenly. What did they do? What did they eat? Was it your socks? Here are a few possible explanations.
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What Pet Symptoms Might Mean a Trip to the Vet
Signs it’s time to take your sick pet to the vet.
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How to Help Stray Animals
Follow this guide to when you should help a stray (and when it might just be the neighbor’s cat).
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6 Keys to Marketing to Veterinarians
In order to answer this question, you need to truly understand your audience. Crunch data to gain analytical intelligence. Win hearts by demonstrating how your product helps the animals.
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How Partnering with a Master Distributor Could Improve Your Network
Lack of product expertise is one of distributors’ biggest barriers to moving your product. There are a few ways you can solve that.
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Key Social Media Strategies for Animal Health Manufacturers
Build a valuable relationship with distributors, veterinarians, and pet owners by optimizing your approach to social media.
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Why Animal Health Manufacturers Need Inbound Marketing Strategies
Everything you wanted to know about inbound marketing. (It’s not too hard, we promise.)
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Animal Health Manufacturers Need an Omnichannel Distribution Strategy. Here’s Why.
To be successful in the animal health market, it’s time to start meeting all of your customers where they are — everywhere they are.
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Top 5: Steps to Launching in the Animal Health Market
Homework for today: Learn everything you can about the animal health market. Then make the perfect product.
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Why Dog Behavior Modification Matters (And How to Talk About It)
This dog behavior modification science could save animals from the shelter.
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How to Transition Your Human Health Products Into the Animal Health Market
Human health product manufacturers should ask these four questions before making the move.
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Pet Care Industry Trends and Innovators to Watch
From the newest demands in pet care to the companies who are responding fastest, here’s your guide to not getting left in the dust.
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Rethinking Your Human Health Care Products for the Animal Health Industry
Could your human health product be used for animals? Find out how.
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E-Commerce Could Actually Prevent Product Diversion. Here’s How.
How to fight online product pirates: Get your own ship.
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5 Ways a Master Distributor Can Streamline Your Supply Chain
Partnering with a master distributor could be the key to streamlining licensures, freight, and quality control.
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Bringing Your Animal Health Products to the U.S. Market
Don’t let FDA importation guidelines overwhelm you. Here’s what you need to know to bring your animal health product into the U.S.
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Do You Have the Right Distributor Relationships?
To find out, ask yourself these four questions.
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4 New Distribution Strategies You Should Be Using
Here are four things you can do to move your product and optimize results.
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